Could Apple skip its October event and announce the M4 MacBook Pro using a press release? It’s possible, but it might mean bad things for the M4 chip.
For months now, we’ve been hearing that Apple is set to announce a boatload of new products — including the M4 MacBook Pro range, fresh iPads, and more — at an event this October. Yet a new report suggests that things might not be quite so simple after all.
That potentially leaves open the door for these devices to be revealed in a set of press releases. This method is not unheard of — Apple lifted the lid on the M2 Pro and M2 Max MacBook Pros in January 2023 using a press release, so it has happened before. There’s also a lot more rumored for October than just the MacBook Pro and a bunch of iPads. Apple is slated to update the iMac with new chips and present an entirely redesigned Mac mini, too. That last product alone would justify some onstage time at an event, but the sheer number of new products that are anticipated for this month implies that press releases just won’t cut it.
With Gurman’s information in mind, we can deduce when we should start getting invitations to Apple’s October event. If general availability of the new products will be Friday, November 1, that suggests that preorders will begin Friday, October 25, with the event taking place on either October 21 or October 22. Two weeks before that is either today or tomorrow, which is when we could start getting the event invitations.
Apple Apple Event Apple October Event M4 Macbook Pro Macbook Pro Macbook Pro M4
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