Study finds ‘patient influencers’ offer medical advice without always revealing ties to pharmaceutical companies
young TikTok user has long wavy hair, glowing makeup and a radiant smile. She’s slim and wants you to know exactly why: she’s using Wegovy, a prescription drug originally developed to treat diabetes that’s become aIn one clip, she picks up the medication from a pharmacy, lip-syncing to Cardi B, then demonstrates in a following clip how she injects it into her leg. A caption flashes across the screen: “I’m not a doctor just FYI”.
We need to understand if this content is influencing patients and influencing doctors to prescribe certain medications There are no published figures on the size of the patient influencer industry – but all indications are that it’s booming, says Willis.Part of what makes patient influencers effective is that they often push messaging further than what would be allowed on media like TV, where ads are far more closely scrutinized by regulators like the FDA and Federal Trade Commission.
Right now, we can only take their word for it. While federal law requires pharmaceutical companies tothe amount of money they pay doctors, no such rule exists for patients. And if an influencer doesn’t reveal that they’re on a drug company’s payroll, there’s no way to tell if it’s an advertisement that should be subject to regulation.post by the young Wegovy influencer, one of her followers commented: “I’ve been on it for 3 weeks and haven’t lost a single pound.
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