Users frustrated with Elon Musk’s handling of X and closeness to president-elect Donald Trump are fleeing to Bluesky—an easier migration than leaving the US.
A lot has happened in the week since Donald Trump defeated Vice President Kamala Harris for the US presidency. For those who spend a lot of time online, one thing in particular stood out: Trump’s relationship with Musk, the X owner who leveraged his platform to support the president-elect’s campaign. On Tuesday, Trump named Musk one of the heads of the new, not-yet-existent Department of Government Efficiency . That same day, Bluesky announced it had gained 1 million new users in a week.
What the reelection of Trump has brought is a redrawing of some of the borders of the internet. New users may want to settle on X; longtime users may be inclined to leave. Similarly, some BookTokkers may be inclined to talk about books elsewhere or to find a different -Tok to tick away their time in. Politics are disrupting dating apps. The Onion just bought Alex Jones’ Infowars, promising to turn it into a parody of its former self. When it relaunches in January, satire fans will likely flock.
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