Comedians on TikTok are finding that the platform is helping them break out and land gigs, stand-up slots, and monetized social media opportunities.
would take his career from long nights and low pay to ticket sales and maybe even the hour-long comedy special of his dreams. While singing about the intricacies of modern dating and strumming along on guitar made fans of judges, it didn’t even “move the needle” on his career, says Jay, 37. Then, when the Covid-19 pandemic hit, he started posting clips of his crowd work — ad-libbing with audiences at old shows — and things took off. One clip blew up, Jay says. Then another.
“It feels like such a wild thing because I was so used to performing for two people at a bar,” says Landreth, 24, who lives in Los Angeles. “I did five improv shows a week, and no one would show up. So to be able to have millions of people watch comedy I make is so bizarre. I’m a very proud content creator.” Even with more comics joining the app every day, TikTok’s reception in comedic institutions hasn’t gone as smoothly as some might hope.
While TikTok comedians are fighting for legitimacy in the comedy world, older institutions are beginning to actively embrace the evolving landscape. The Second City in Chicago — known for churning out alumni like— is building out its curriculum to include more instruction on social media platforms like TikTok. Its artistic director, Jen Ellison, tellsthat comedy institutions like hers can only stay afloat by “inviting in” the changes apps like TikTok bring to the comedy space.
“Relatability, and a little bit of the dark-sided humor, is something that I have always found comforting and funny when I’m seeking out comedy,” Gallagher says. “Shows or movies allow people to feel like they can go into this fantasy world, but TikTok is an amazing place for relatable comedy. I think that’s the biggest thing that it has.”
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