‘I just wanted to play more golf’ says the most successful golf startup founder in Malaysia

David Wong ran Deemples as a tight ship of 5 staff when he raised US$2m Moving towards a 15% cut of GTV from 12%, hit first profitability last year In May 2024, Malaysian golf startup Deemples and founder David Wong raised its most recent funding with US$2 million from a Singapore-based corporate venture capital firm, V Ventures.

By Henry Chang Jie Shen & Karamjit Singh August 16, 2024Moving towards a 15% cut of GTV from 12%, hit first profitability last year

So it made sense for there to be a platform where golfers can connect and play together, which was what David had thought back then. While it would be easy to quit at this stage, David still wanted to pursue Deemples. He took the experience as, “Part-and-parcel of trying and failing.” The app was launched in Sept 2016, with David’s initial goal to get 1,000 downloads in Malaysia and 500 in Singapore. “I told myself that if this hits 1,500 downloads, I would quit my job,” he said.

“In that same year, 2017, we expanded to Manila, to Jakarta, trying to build a user base, but nothing really stuck,” David said. “This year however, we won’t reach profitability because we are investing more into growing the business, growing users, increasing marketing activities, and helping golf courses achieve their revenue goals by upgrading our product.”

This active user base turns up valuable insight for the golf clubs. “Since many of these clubs don’t have their own CRM , they can use us to reach a lot of golfers,” he said.

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