Personalized ads are popping up across China subway stations as local government owners grappling with high debt and falling revenues try to raise revenue.
Xiaotu was looking for a soulmate but the typical routes of meeting people on campus or swiping online dating apps just weren’t cutting it for him. Instead, the 23-year-old decided to go big: paying 999 yuan to place a personal advertisement on a gigantic 6.5 by 1.7 meter electronic billboard at his local subway station in China’s southern metropolis of Guangzhou.
” Alongside Guangzhou, cities including Beijing, Chengdu and Hefei have also launched personal ad programs, according to The Paper, a state-linked news outlet. The schemes, which began this year, come as local governments tighten their budgets in the face of high debts and slashed budgets due to a nationwide property sector crisis – with signs of impact on China’s largely government-funded subway operators.
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