'I f–king love it': Inside the last liquor store on the Bay to Breakers route

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'I f–king love it': Inside the last liquor store on the Bay to Breakers route
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The historic event is a two-headed beast. One man completed the race in under 36 minutes. Another made out with the Pope.

Douglass Zimmerman/SFGATEthat draws elite athletes from around the world to wake at dawn and speed across the city, and there’s whatever’s happening outside this liquor store on Divisadero and Fell Street at 10 a.m.

At 8:35 a.m., Colin Bennie won the men’s race, finishing in 35 minutes and 49 seconds. He may go on to run the New York Marathon in the fall, or even compete in the 2024 Olympics in Paris. I’m posted up at what may be the epicenter of the madness, outside New Star-Ell Liquor store on Divisadero, around halfway along the race. It’s the last liquor on the route for those who need to restock on refreshments before running, or staggering, into the fog of the Panhandle and Golden Gate Park beyond.“It’s all about crowd control. That’s the key,” Nasser tells me. “We serve customers as fast as possible. If people see a line, they get scared.

The store has three cash registers open, and someone watching the door. He tells me his daughter is also coming in soon to help with the rush.

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