Alfa Romeo's irrepressibly charismatic bossman has moved up the Stellantis hierarchy. We've been chatting with him to learn about the challenges facing the brand over the...
► We talk to him about the impact he’s had on the brand…Jean-Phillippe Imparato, Alfa Romeo’s irrepressibly charismatic leader, has moved on to pastures new. He’s now Stellantis’ European CEO, which means the buck stops with him for all twelve brands the group hawks on the continent. And I’d bet both my kidneys this promotion has made him the busiest man in the motoring industry.to quiz him on the biggest challenges awaiting him in his new role.
‘The first decision we made in 2021 was to bring the market a B-segment crossover SUV for families that would support Alfa Romeo through this transition phase,’ Imparato told me. ‘From everything that I see, I couldn’t convince Imparato to reveal exactly what that ‘something else’ was, but he’s previously disclosed to CAR magazine that he’ll ‘in 2027. I suspect this car will be a huge electric SUV, built on STLA Large, designed to rival the likes of the
He elaborated, saying: ‘In the 80s and 90s, we were talking about Toyota, no? Japanese invasion. Bon. 2000 and 2010 was to care about what? Korean! Did you stop them? Did any tariffs stop them? No. It didn’t. Now, it’s Chinese and we prepared. We cannot imagine that we can stop anything by applying tariffs.’
He continued, sporting his best impersonation of a clueless lawmaker: ‘I want to fight against global warming, but I want to stay in the ICE because at the end of the day –You want to fail the CO2 emissions? Yes, or no? Okay where are the charging stations, my friend? You don’t care. I can bring the EVs, but give me the charging stations, no?‘You want us to invest and build EVs? Please give me plugs. Please give me fast charging. Give me 800 volts.
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