Megan Thee Stallion is elite, and so is this brand synergy. ralter taste-tests the Popeyes Hottie Sauce and Hottie Meals
Sheriff Hottie. Photo: Popeyes/YouTube Megan Thee Stallion is elite. At 26, she’s had two Billboard 100 No. 1 singles, three Grammys, and knees deserving of their own insurance policy. This summer’s “Thot Shit” music video would make our year-end movies list if short filmés qualified, and she’s started enough viral dance trends to single-handedly keep the lights on over at TikTok dot-biz. With hits like “Savage,” “WAP,” and “Body,” she is a young sensation who does not miss.
The next day, Megan released a Popeyes mukbang video where she showed off her hot sauce, saying, “It’s giving spicy. It’s giving sweet.” This is genius. Very few real celebrities have dared venture into the mukbang space, but it’s the perfect showcase for Megan’s humor, personality, and ultimately her product.
So on October 19, when Megan’s Hottie Sauce dropped, I headed down the block to my nearest Popeyes. There are two items on the menu, a.k.a. Hottie Meals, that currently come with the Hottie Sauce: the chicken sandwich and the brand’s new nuggets. When I showed up to the counter, a girl was asking if she could get a Hottie Sauce with her sandwich.
The Rolling Stones could never. Photo: Rebecca Alter Popping the top of the Hottie Sauce, you see pleasing deep-red dotted with little chili flecks, thankfully not showing up quite as neon as it looked in the advertising materials. Popeyes says this new sauce blends Aleppo pepper and Crystal Hot Sauce , and you definitely get that peppery hit when you smell it. The taste, however, is overwhelmingly dominated by the sauce’s other ingredients: cider vinegar and honey. Lots of honey.
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