I visited the first US location of Chinese lounge megachain Helen's, and I was dazzled and disappointed at the same time.
Helen's is a popular Hong Kong-based lounge chain with over a hundred locations across China and Hong Kong. Its Asian locations combine extravagant decor with creative cocktails and Cantonese pub snacks. I visited the first Helen's location in the US, which opened in New York in September. It was like dining in a creepy crypt, and only kind of in a good way. Helen's American menu is generic, while its decor and drink names go overboard with outdated Orientalist themes.
Helen's is a popular Hong Kong-based lounge chain with over a hundred locations across China and Hong Kong. Its Asian locations combine extravagant decor with creative cocktails and Cantonese pub snacks. I visited the first Helen's location in the US, which opened in New York in September. It was like dining in a creepy crypt, and only kind of in a good way. Helen's American menu is generic, while its decor and drink names go overboard with outdated Orientalist themes.
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