Hyundai says it will bring back more physical buttons in vehicle interior design; word came from a VP at the automaker’s North American design centre.
Over the past decade or so, we've seen a trend grow like fungus across the industry, to the point where it's become a plague. We’re talking of course about the removal of physical buttons in favour of tactile or haptic controls inside vehicles.
While some consumers are embracing the switch, others not so much. And they’re speaking up. Some revealing focus groups, in fact, have convinced several automakers to change course and decide to bring a number of physical buttons back into the design of their interiors. One of them is Hyundai, which, according to Korea JoongAng Daily, is stepping back from its strategy of equipping its vehicle interiors with as many touch-sensitive controls as possible.“As we were adding integrated screens in our vehicles, we also tried out putting touchscreen-based controls, and people didn’t prefer that. When we tested with our focus group, we realized that people get stressed, annoyed and steamed when they want to control something in a pinch but are unable to do so.
It remains to be seen how far Hyundai takes its change of heart. Volkswagen made similar noises after the launch of the Golf GTI and Golf R and of the updated Tiguan for 2022, namely that it was going to bring back buttons. Our first drive of the ID. Buzz recently left us wondering what happened to VW’s promises.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Hyundai Inster (2025) review: at last, an affordable EVCAR magazine UK drives the Hyundai Inster electric city car with pictures, specs and verdict
Read more »
Hyundai Ioniq 5 N wins best fun car prize at Parkers New Car Awards 2025The Parkers New Car Awards winners 2025 list the best buys of the year: CAR magazine details the best sports car on sale today – plus winners in every other category
Read more »
Hyundai working on holographic windshield | Car NewsHyundai is working on technology that will transform the windshields of its vehicles into holographic screens.
Read more »
Hyundai debuts RN24 electric concept, its new ‘Rolling Lab’ | Car NewsHyundai has debuted RN24 Electric Concept, its new ‘Rolling Lab’, which points the way to the automaker’s future high-performance EVs.
Read more »
Hyundai unveils new Intium hydrogen concept | Car NewsThe Hyundai Intium, a new hydrogen fuel cell vehicle concept, will be presented at the Los Angeles and Guangzhou auto shows next month.
Read more »
Hyundai shows a bit of the future Ioniq 9 | Car NewsThe Hyundai Ioniq 9, the Korean brand's upcoming new large electric SUV, offers a big interior and a unique “Aerosthetic” design. Here are first images.
Read more »