David Ingram covers tech for NBC News.
The automaker Hyundai said it had paused its advertising on Elon Musk’s social media app, X, after a sponsored post from the company appeared next to antisemitic and pro-Nazi posts. Hyundai confirmed the pause in a statement to NBC News late Wednesday and said it was taking its brand safety concerns to Musk’s company. “We have paused our ads on X and are speaking to X directly about brand safety to ensure this issue is addressed,” Hyundai said in the statement.
Some pro-Nazi content has spread widely, including a post last month with 1.9 million views promoting a false and long-debunked conspiracy theory that 6 million Jews did not die in the Holocaust. On Thursday, X added a label to the post, saying: “Visibility limited: this Post may violate X’s rules against Hateful Conduct.” NBC News found ads running on 74 of the 150 “Premium” accounts, either on their profile pages or in the replies below their posts.
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