The movie also features several of Hyundai Motor’s future mobility concepts including advanced air mobility , a new form of mobility utilizing air space to reduce transit time; purpose-built vehicles
, an eco-friendly urban mobility device to accommodate diverse lifestyles; and Hub, a space for mobility transfer and community activities. The movie also features a fictional self-driving robotaxi based on the Hyundai Pony, Hyundai Motor’s first-ever proprietary model. All are shown in the context of “Nueva York,” a city in the Spider-Verse in the year 2099.
Hyundai and Sony Pictures will also collaborate on a global marketing campaign that includes an animated TV commercial featuring the web slinger with the Ioniq 5 and 6. In addition, there is Spider-Verse-themed social media content, a behind-the-scenes film about Hyundai’s future mobility concepts that incorporates Hyundai and Sony’s collaborative history on the movie production process, and an offline promotional exhibition.
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