Hyundai set another sales record in August, proving that consumers want affordable electrified vehicles. EV and hybrid sales are through the roof.
Some automakers are still debating whether consumers want traditional hybrids, plug-in hybrids or EVs. Hyundai and Kia have a simple answer: Give them all three. The strategy is paying off, with both brands reporting record sales thanks in no small part to strong EV, PHEV and Hybrid growth. Legacy American automakers have been wobbling on whether to push EVs, or focus on getting more hybrids onto lots. Japanese automakers have largely focused on hybrids, with weak and limited EV options.
That hybrid figure includes PHEVs, but traditional hybrid sales were an even brighter data point: They were up 81% over last August. Ioniq 5 sales were up 35% year-over-year to 4,838 units. The three-row Ioniq 9 is right around the corner and should be on sale by this time next year, too, which should provide a significant boost. After all, Kia credited the launch of the three-row EV9 with its own 27% EV sales surge.
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