Hyundai And Kia Brace For Trump Tariffs, Genesis Could Be In Big Trouble

Thanks to union commitments and a reliance on imports, tariffs could be devastating for Genesis

With a second Trump administration just months away, the Hyundai Motor Group is reportedly bracing for possible tariffs. Genesis could be hammered by a trade war as the luxury brand only builds the GV70 in the United States. Even if Genesis wanted to build additional vehicles in America, Korean union members would reportedly have to sign off on it first.

More: Genesis To Build Gas-Powered GV70 SUVs Alongside EVs In America While this provides some cushion, the GV70 wouldn’t be much of a savior if Trump hikes tariffs and Genesis has to rely heavily on U.S. production. This stands in sharp contrast to rivals such as BMW and Mercedes, which both have massive plants in the United States. These build popular crossovers such as the X3, X4, X5, X6, X7, and XM as well as the GLE, GLE Coupe, GLS, EQE SUV, and EQS SUV.

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