The beguilingly wide Himokawa udon noodles at this new East Village spot are already famous, thanks to fervent foodie TikTokers, Jiayang Fan writes.
If you are lucky enough to be ushered in , you may be tempted to start filming the moment you are seated. Three seconds is all it would take to capture and upload footage of the Altoid-like tablet that majestically blooms into a warm hand towel as soon as it is deposited in water. In three more, you can peruse the entirety of the menu, made up of three items . The signature dish here is the cold Himokawa udon.
“It’s New York City, how many times do you get to be surprised by food?” Justin Lim, Okiboru’s fifty-three-year-old co-owner said to me. A hankering for novelty had led him and his partner, Naoki Kyobashi, to establish an earlier Okiboru enterprise in 2022: a hugely popular, similarly minimalist noodle shop specializing in tsukemen, a lesser known relative of ramen. “Ramen is mainly about the broth; udon and tsukemen are all about noodles,” Lim said.
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