The rush to capitalize on recent interest in weight-loss medication such as Ozempic and Wegovy is shining the spotlight on one of the gray areas of healthcare marketing
The barrage of ads around the drugs, which create a feeling of satiety by mimicking a hormone produced in the gut called GLP-1, is growing more difficult for people recovering from eating disorders to ignore, said Kristina Saffran, the co-founder and chief executive of Equip, a virtual eating disorder treatment program.
Novo Nordisk believes the Ozempic shortages are temporary and said it would continue to advertise the drug to raise its awareness among people with Type 2 diabetes, a spokeswoman said.Subway stations in New York City this week are covered in posters that show people injecting their thighs and stomachs with Wegovy, part of an ad campaign from the healthcare provider Roman Health Ventures Inc., which does business as Ro.
The highly visible subway campaign is part of an evolution in GLP-1 marketing from earlier days characterized by TV commercials focused on diabetes and social-media advertising promoting weight loss.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Wegovy, Ozempic ads slammed as too ‘evocative’ in NYC subwayThe drugs, known to be used among Hollywood celebs, were shown to potentially trigger a deadly side effect in a study published last month, The Post previously reported.
Read more »
'You forget to eat': How Ozempic went from diabetes medicine to blockbuster diet drugThe Novo Nordisk diabetes medication was found to cause significant weight loss in users and has since become a blockbuster drug and very big business.
Read more »
Houston still facing shortages of drugs like Ozempic, Adderall and albuterolAlbuterol, Adderall, Ozempic, and more: persistent medication shortages have Houstonians looking for alternatives
Read more »
SF police union hopes TV ads will help workforce as it struggles with recruitmentThe 30-second ads started airing on TV and posted on social media encouraging people to seek careers with the police department.
Read more »