Sophia Pargas is a news associate for NBC News.
As winds whipped through Florida and Hurricane Milton’s storm surge flooded parts of Tampa, online content creators posted to social media and livestreamed about their experiences to millions of people around the world. From the time Milton developed into a hurricane until the moments it made landfall, social media users in Florida uploaded content featuring everything from forecasts to preparations to calls for help.
Some users provided updates sourced from local media outlets or fellow content creators. Located in evacuation zone A, Hunter explained that his high-rise apartment complex in Hillsborough County had “strongly urged” residents to evacuate. Videos on Hunter’s page — which showcase hurricane prep, landfall and aftermath — have amassed millions of views.
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