Matt Tyrnauer’s much-anticipated docuseries titled “Victoria’s Secret: Angels and Demons” premieres July 14 on Hulu.
documentary covers it in its own way; there are similarities,” Tyrnauer said. “It’s interesting that both huge brands were owned by the same parent company and were both controlled, in kind of their high points, by the same person. Victoria’s Secret and L Brands and Abercrombie & Fitch were an analog precursor to that type of marketing andthat is really controversial and being looked at as a cultural issue that our society needs to contend with today.
“And it seems like [Victoria’s Secret] had such success doing that and then the culture that was so accepting of that shifted,” he added. “And when the ground shifted underneath, it began to falter. I think that’s a really interesting cultural story.” These days, Victoria’s Secret looks very different, compared with its catwalk period. As for whether its makeover will create lasting change, Tyrnauer said the world will just have to wait and see.
“[The transformation] is a pivot,” he said. “It’s a cultural pivot; it’s meeting the demands of the market, which is in part the culture. I think everyone would agree that being sensitive to the culture is a good move for people who want to sell things. But, as someone in the movie says, just because you’re using earth tones and taking a particular line, you’re still selling things at the end of the day.
Tyrnauer added that before transformation efforts began, Victoria’s Secret was “following the culture, which is not what you want to do when you’re doing what they do. And they finally — maybe — have caught up. We’ll see whether they have success.”
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