Joe Earley, the president of Hulu, never misses an opportunity to flex his marketing skills. While discussing the ongoing trend of subscribers leaving streaming platforms (also known as churn), Ear…
, never misses an opportunity to flex his marketing skills. While discussing the ongoing trend of subscribers leaving streaming platforms , Earley said he’s noticed one exception to the rule in bundles that Hulu offers alongside access to Disney+ and ESPN+.
A key difference between the old and new guard of television, Earley said, is subscription models. While a cable subscription has been historically difficult to cancel, streaming subscriptions can be purchased and canceled impulsively. Earley said he believes Hulu offers one of the most varied selections for consumers. From the aforementioned bundles to subscriptions with ads, without ads, with a live TV option or without, he said choice is paramount to convincing subscribers to stick around. Hulu also has an advantage in its siblings, with Disney+ and ESPN+ offering content that complements that of Hulu.
Disney+, created in 2019, is a “toddler,” Earley said, which means there is also an advantage in mining the data of the more-established Hulu, which has existed since 2007. Earley called the data set of Hulu “enormous,” and referred to the streamer’s target demographics as “taste segments,” rather than just ages or ethnicities. He cited”The Kardashians” as an example, which has offered some surprises in its viewership.
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