Hulu has expanded the duties for Barrie Gruner, the Executive Vice President of Marketing. She will assume oversight of brand marketing. As part of the reorganization, Scott Donaton will leave his post as SVP Marketing at Hulu
has expanded the duties for Barrie Gruner, the Executive Vice President of Marketing. She will assume oversight of brand marketing, while continuing to shepherd content marketing.
Gruner first joined the streamer in 2013 as a VP, Originals Marketing & Publicity. She rose through the ranks to become an EVP of Hulu Originals Marketing & Publicity and in 2021, added Onyx Collective to her purview.. She began her career as a creative marketing assistant for Miramax Films. As part of the reorganization, Scott Donaton will leave his post as SVP Marketing at Hulu. Donaton joined the streamer in 2019 from ad agency Donaton was brought on to lead Hulu’s coordinated efforts with brand partners. Before Digitas, he was head of content for the Americas for Publicis Media and spearheaded the Digitas NewFront. He also held executive posts at Interpublic Group’s UM and headed UM Studios.
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