Frasers Group is back on the prowl, and has launched a 2 billion euros bid for German menswear giant Hugo Boss.
made clear in a statement that Frasers’ cash offer came as a surprise on Wednesday, June 10, after the close of trading. The German company added it would respond with a “reasoned statement, acting in the best interests of the company, its shareholders, employees and customers.
” Frasers, one of Boss’ largest shareholders with a 26 percent stake, is offering 38 euros per share for approximately 74 percent of the company. The offer represents a premium of 4 percent to Boss’ last closing share price of 36.46 euros, and amounts to nearly 2 billion euros.
The British company, owner of retailers ranging from Sports Direct and Flannels to Gieves & Hawkes on Savile Row, described, chief executive officer, “in pursuit of their sustainable growth strategy whilst continuing to build brand equity. Frasers’ board of directors believes that increasing Frasers’ investment in Hugo Boss will create value for Frasers’ shareholders.
” The company noted that Michael Murray, CEO of Frasers, is a member of the supervisory board of Hugo Boss, and did not participate in the board’s discussion of, or decision to make, the takeover offer. Citi described Frasers’ offer as “modest,” and believes it will “limit stake building while fueling speculation that a higher offer may eventually materialize.
” It also said Hugo Boss shares have lagged in 2025, and are down 19 percent versus the luxury sector’s 4 percent rise. In the year-to-date, however, the shares are flat compared with the wider sector’s decline of 19 percent. The bank estimated that Frasers currently accounts for 5-10 percent of Hugo Boss wholesale sales, or 2-4 percent of total brand sales.
Ashley is known here as the Grim Reaper of the high street due to his habit of buying stakes in distressed companies, or those that sell through his retail chains. Two years ago he attempted to take over Mulberry, but the board, and majority owner Christina Ong, fought him off. At the time, Frasers said the company was too expensive to bankroll against a backdrop of dwindling demand for luxury goods and a persistent cost-of-living crisis.
Last year, the Matches IP was sold to the founders of members shopping app Mile. Matches will become part of a new group called Hulcan, formed by the Mile cofoundersHugo Boss is the second German company that Frasers has pursued this year.
In March, Frasers took a 5.8 percent stake in the German sportswear brandHead To Toe: Transitioning Your Wardrobe‘RuPaul’s Drag Race’ Stars Kim Chi and Trixie Mattel Launch Beauty CollaborationThe Biggest Fashion Collaborations of 2022 — So FarFirst Impressions: Paris Men’s Spring 2023 | Day 5 | Kenzo, Hermès, Thom BrowneFirst Impressions: Paris Men’s Spring 2023 | Day 3 | Issey Miyake, AmiriFirst Impressions: Paris Men’s Spring 2023 | Day 1 | John Elliott, EgonLabOn the Red Carpet at the 2022 Met Gala: All the LooksVideo: J Balvin on the Deeper Meaning of the J Balvin x Air Jordan 1 SneakerVideo: Stir Crazy — Social Distancing With Jen AtkinWWD and Women's Wear Daily are part of Penske Media Corporation. © 2026 Fairchild Publishing, LLC. All Rights Reserved.
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