Hugo Boss expects 50per cent sales drop next quarter as crisis impact worsens

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Hugo Boss expects 50per cent sales drop next quarter as crisis impact worsens
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German fashion house Hugo Boss said it expected the impact of the coronavirus pandemic to be worse in the second quarter after it reported that ...

BERLIN: Hugo Boss is seeing signs of a sales rebound in China and online, but expects the impact of the coronavirus crisis to worsen before any recovery kicks in after first quarter sales fell by 17per cent, which knocked its shares.

Langer said on Tuesday that those who do venture into Hugo Boss shops are very willing to spend at the German fashion house, which is best known for its smart men's suits. Hugo Boss, whose shares were down 4.9per cent at 0817 GMT while the German midcap MDAX index was 2.2per cent higher on Tuesday, said it is targeting extra cost savings of at least 150 million euros this year.

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