Cooper Hefner, 33, told The Wall Street Journal that he and a group of investors submitted an offer to Playboy Group.
Hugh Hefner ’s youngest son is offering to buy back the Playboy brand for $100 million, according to a report.that he and a group of investors submitted an offer to Playboy Group that would see the brand once again family-owned more than seven decades after it was founded by his late father.
McDonald's can't confirm Kamala Harris worked at burger joint — but company 'proud to hear' of her 'fond memories'As part of the proposed deal, Hefner and his investment firm, Hefner Capital, would buy back the Playboy brand and run the intellectual property while the other parts of the business would continue to operate as a separate entity under a new name.
Hugh Hefner founded the magazine and built the brand. In the 1970s, Playboy had a monthly circulation of 7 million. Hugh Hefner died in 2017 at the age of 91. He left behind four children including Cooper Hefner, all of whom sold their stakes in the company.“It’s Playboy entering businesses that they’ve never operated before,” he said, adding that the products are “not resonating at all with consumers or customers or fans.”
Media Cooper Hefner Crystal Hefner Hugh Hefner Jeremy Hefner Playboy Playboy Mansion
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