Just in time for the (very real) World Cup championship.
This hybrid sport, art and digital events space in the metaverse was devised by a team from the legendary MEIS Architects firm. The multi-disciplinary stadium architecture and design practice has built a reputation as the foremost designers of sports, entertainment and urban activation venues including the Crypto.com stadium as well as the Everton FC and Roma Stadiums.
“In designing this stadium, we took inspiration from Hublot’s brave, unapologetic and unparalleled approach to design,” shared Dan Meis, FAIA, Founder and Managing Principal of MEIS Studios. “By referencing the Big Bang e, the project mirrors Hublot’s storied history of introducing new dimensions of design to new audiences.
In addition to MEIS Studios, Hublot enlisted the help of Spatial to create the largest metaverse venue to date. Run by experienced leaders from Apple, Nest, LucasArts and Disney, Spatial is the Web3 home for luxury brands in the metaverse. In partnership with Hublot, Spatial notched a metaverse milestone with a 90,000-spectator stadium, equipped with a concourse and media wall showcasing numerous ambassadors and friends of the brand.
As part of the Hublot Loves Football campaign, dedicated exhibitions equipped for VR experience to access the stadium will pop up next to Hublot Boutiques in luxury shopping malls in Doha, Kuala Lumpur, Singapore, Indonesia and Thailand throughout the month of November.
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