The Honor Magic V2 comes with all the latest features expected of a premium phone from a triple lens camera to sports Qualcomm’s latest mobile chipset.
Honor commanded a 5.2% market share in the second quarter of this year, slightly higher than the 4.9% in the same period last year, and it remains a small player in the market, according to IDC. China accounts for nearly 78% of Honor's total smartphone shipments, highlighting its reliance on its domestic market.
"Honor appears to be following Huawei's playbook in its successful big push in the global smartphone market before U.S. actions set it in reverse, and is aiming for a largely upmarket portfolio with an emphasis on top notch technology and specs," Simon Baker, director of IDC's mobile phone research in Europe, told CNBC via email.
"When Honor was a subsidiary brand of Huawei it was not present or well known in many countries. That is an advantage now as it is not readily associated with Huawei for many consumers, but at the same time Honor has to establish itself as being seen as a trusted and premium brand," Baker said.
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