Huawei surges past Samsung in R&D spending, while Samsung maintains its dominance as the top global brand according to YouGov.
Huawei has surged back from US sanctions, reclaiming its position as a leader in research and development ( R&D ) spending. According to the annual 'EU Industrial Research & Development ( R&D ) Investment Scoreboard,' Huawei now outspends Samsung in R&D , landing the sixth spot globally, while Samsung falls to seventh. This news comes amidst Samsung 's recent recognition as the top brand globally in YouGov's Best Global Brand s for 2025.
Samsung achieved an average Index score of 43, surpassing competitors like YouTube, WhatsApp, and Google. This ranking, based on data from YouGov BrandIndex, evaluates various factors such as impression, quality, value, satisfaction, reputation, and likelihood of recommendation. The continued success of technology brands is evident in these rankings, with four of the top five spots held by companies in the sector. However, consumer goods, retail, and automotive brands also hold significant positions. To be included in the Best Global Brands ranking, a brand must be tracked in at least 10 of the 28 markets analyzed, spanning North America, Europe, Asia, the Middle East, and Latin America. The methodology considers both parent companies and subsidiary brands to provide a comprehensive view of brand performance.
HUAWEI SAMSUNG R&D GLOBAL BRAND YOUGOV BRAND RANKING
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