For the second consecutive quarter, Huawei has surpassed Apple to become the world's leading wearable device brand. This shift is attributed to Huawei's strong presence in the burgeoning Chinese wearable market and its impressive 44.3% market share growth.
Apple ’s wearable devices , and specifically its smartwatches, are often deemed the default best. The ecosystem around the Apple Watch is often cited as the core convenience, but there’s no doubt that Apple deserves merit for health innovation and technical prowess, too. It, therefore, comes as a surprise that a sanction-battered company with a far smaller presence in the West has managed to topple Apple and nab the crown of the world’s biggest wrist-worn device brand.
The company in question is Huawei. Actually, the Chinese electronics giant has managed to beat Apple for the second consecutive time this year, based on quarterly market data from IDC. As per the research company’s latest Worldwide Wearables Quarterly Tracker report, between the first and third quarters of 2024, Huawei shipped more wearables than Apple, commanding a market share of 16.9% (23.6 million units shipped) compared to Apple’s 16.2% portion (22.5 million units shipped) on the global front. Interestingly, compared to last year, Huawei’s market position has strengthened by a massive 44.3%, while Apple’s has witnessed a decline of 12.8% in the global markets. Notably, even Samsung has recorded growth, and so have other major Chinese brands, such as Xiaomi. Huawei’s growth can also be attributed to the fact that China has emerged as the largest wearable market in the world, one where Huawei commands a strong presence. As per IDC’s tracker, Huawei was ahead of Apple in the second quarter as well, snagging one-fifth of the global market, compared to Apple’s 13.% share. It is worth keeping in mind that Apple still leads the smartwatch segment, while IDC’s report tracks a combination of fitness bands and smartwatches. Interestingly, Huawei doesn’t lag behind Apple in the smartwatch innovation game, either. It actually leads the game at numerous parameter
Huawei Apple Wearable Devices Smartwatches Market Share
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