Sebastian, a veteran of a tech writer with over 15 years of experience in media and marketing, blends his lifelong fascination with writing and technology to provide valuable insights into the realm of mobile devices.
You surely have seen a McDonald's located next to a Burger King, or a Nike store near Adidas. Believe me, it's not a coincidence.
Huawei now has 11 flagship stores and plans to surpass 20, aiming to catch up to Apple's 47 in China. Huawei's new stores and premium products challenge Apple, which saw a 6.6% drop in iPhone sales in China in Q1 2023, while Huawei's shipments increased by 110%. Over 5,200 licensed stores opened in early 2023, mostly in smaller cities. This marketing push has significantly impacted Apple and other Chinese smartphone makers like Xiaomi, Oppo, and Vivo.
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