Asked about how he would market himself as a presidential candidate Schultz said: 'I have not officially said that I am running for president. If you were going to give me credit, you'd have to say that I know a little bit about building a brand.'
Starbucks' former chair and CEO Howard Schultz is making news for his possible plans to run for U.S. president in 2020, and he used an interview at the South by Southwest conference in Austin, Texas to pitch himself as a"centrist independent outside of the two-party system."
Asked about how he would market himself as a presidential candidate after former President Barack Obama's"Yes We Can," and President Donald Trump's"Make America Great Again," slogans Schultz said:"I have not officially said that I am running for president. I think if you were going to give me a little bit of credit I think you'd have to say that over the course of the last 40 years I know a little bit about building a brand.
"We did that when we were private and losing money and what we did, basically, is we figured out a way to give everyone at Starbucks, including part-time people, 14 percent of their base pay in the form of stock options," he said.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
From trolling to profiting: How Howard Schultz became the subject of so many Twitter 'fans'From trolling to profiting: How Howard Schultz became the subject of so many Twitter 'fans.' It's a preview of what researchers expect to see on social media during the 2020 election. - brandyzadrozny and akarl_smith
Read more »
Schultz tells SXSW to 'disrupt the system with a centrist approach'Speaking with NBC News' Dylan Byers, the potential presidential candidate pitched himself as “a centrist independent outside of the two-party system.”
Read more »
Howard Schultz rebukes Alexandria Ocasio-Cortez's Green New Deal: Trying to 'solve one extreme with another'Former Starbucks CEO and potential presidential candidate Howard Schultz says 'Green New Deal' proposal is just trying to solve 'one extreme with another'
Read more »
Analysis | The Daily 202: Howard Schultz hopes to benefit from Michael Bloomberg's decision not to run for presidentAnalysis: Howard Schultz hopes to benefit from Michael Bloomberg's decision not to run for president
Read more »
Howard Schultz says Democrats will ‘spoil’ their chances in 2020 by embracing 'socialist' valuesThe billionaire and former Starbucks CEO, who's considering a presidential run as an Independent, said Democrats are on a destructive path too far to the left.
Read more »
Former Starbucks CEO Howard Schultz warned at SXSW that Donald Trump might win again if he competes with a progressive candidate like Bernie SandersAt SXSW, Former Starbucks CEO Howard Schultz said that Donald Trump might win again if he runs against Alexandria Ocasio-Cortez, Elizabeth Warren, or Bernie Sanders.
Read more »
Fox News is a 'propaganda' arm for President Donald Trump, Howard Dean saysHoward Dean says 'Fox is a propaganda organization... not a news channel' & calls Trump 'most corrupt' president ever.
Read more »
Widow and her brother convicted in 23-year-old slaying of her husbandHoward Pilmar, a successful New York businessman, was found dead inside his Manhattan office on March 21, 1996 -- a slaying that shocked New Yorkers because of its brutality.
Read more »