I am a staff writer on the vices beat, covering cannabis, gambling and more. I believe in the many virtues of vices. Previously at Forbes, I covered the world’s richest people as a member of the wealth team. I have been a staff writer at Inc. magazine where I wrote about entrepreneurs doing business in the legal fringes of society.
Philip Morris International is rehabilitating nicotine’s image with its wildly popular flavored pouches, embraced by celebrities, entrepreneurs and star athletes.
By the end of 2024, Stamford, Connecticut–based PMI expects to sell as much as 580 million cans of Zyn, a 50% increase over the 385 million sold last year.estimates that Zyn sales, which PMI does not break out in public filings, generated $1.3 billion last year and could hit $1.9 billion this year. Overall, PMI’s smoke-free products hit $12.5 billion in sales last year, up from $9.9 billion in 2022, and account for nearly 40% of the company’s gross revenue as of the fourth quarter.
Nicotine Spirit | To meet customers’ insatiable demand for Zyn, Stacey Kennedy, head of Philip Morris International’s U.S. operations, is investing more than $800 million to build a new production facility in Aurora, Colorado, and expand its factory in Owensboro, Kentucky.It’s a new business for PMI, which bought Swedish Match and its Zyn brand for $16 billion in 2022, but the cult nicotine pouch is critical to its future.
A few miles down the river in Owensboro on a 90-degree morning in August, Kennedy steps up to a podium and announces to a crowd of locals and politicians, including Kentucky Governor Andy Beshear, that PMI is investing $232 million to end the Zynpocalypse for good by expanding the Owensboro factory by 40% and adding 450 new full-time jobs. Soon, it will operate 24 hours a day, seven days a week. By the end of 2025, Kennedy estimates, Swedish Match can manufacture 900 million Zyn containers.
Where There’s No Smoke | While Zyn is safer than cigarettes, the pouches contain low levels of harmful substances and have not been authorized by the FDA.Scott Schlesinger, a Florida-based attorney who recently filed a class action against PMI and Swedish Match, says he’s seen this all before. “Zyn is Juul 2.0,” says Schlesinger, who previously led a successful lawsuit against Altria and its popular Juul vaporizer, which was blamed for a sharp rise in teen vaping. “It’s a reboot.
Zyn Factory Kentucky Zyn Factory Colorado Tucker Carlson Zyn Nicotine Pouches Nicotine Pillows Zyn Stacey Kennedy Zyn Owensboro Zynpocalypse Zyn Tim Walz
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