Zac Brown Band has been one of the most successful country groups of the decade. Now, with ScooterBraun managing and pop superproducers in tow, the group’s leader is eyeing another reinvention.
Before working with Braun, Brown says that none of those names would’ve been possible gets. The pair’s relationship dates back to the early 2000s, when Braun caught Brown performing at a local Atlanta venue; they reconnected at the 2010 Grammys, when the band won best new artist and“[Brown] called me a little over a year ago and said, ‘I’m doing things a little differently now -- would you mind coming along and helping me?’ ” recalls Braun.
Zac Brown Band is a well-oiled tour machine, having hit the road every year since its first headlining trek in 2012. The group recentlyfor most tickets sold by a single act at Boston’s Fenway Park. Even if the partnership with SB Projects and its BMG deal prove to be short-lived, Brown is confident in his capabilities as an artist -- and a businessman who isn’t afraid to say no.
“Ten years ago, I was willing to do everything,” he says. Now, “I don’t want to spend my life running around kissing people’s asses to try to be successful. That doesn’t define success to me anymore -- we want to have an impact.”In 2009, Zac Brown Band’s then day-to-day manager, Lynn Oliver, was scrambling to find the act a point person for its upcoming eight-week tour.
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