“Cowboys are cool,' said the head of the restaurant chain, which is opening a New Jersey location in hopes of kicking off a new expansion.
Updated: Dec. 08, 2024, 2:14 p.m.Roy Rogers as seen in an undated photo outside one of the restaurants bearing his name.Roy Rogers, nicknamed the “King of the Cowboys,” died more than a quarter-century ago. But, a 56-year-old fast-food restaurant chain that still bears his name is attempting a comeback, starting in South Jersey., the company announced earlier this month.
Customers lining up on opening day at the Roy Rogers restaurant in Flemington, New Jersey, March 18, 2016. The restaurant closed in 2019.Maybe not everyone knows about Roy Rogers the person, but cowboys are timeless and also getting a renewed burst of attention due toThat can’t hurt the restaurant chain, which features a “western decor” theme in its locations, Plamondon told NJ Advance Media.
“There’s something called the cowboy code. We call it the ‘Code of Roy,’ where its honesty and integrity and quality in our food. That’s the theme of our image and advertising and culture,” Plamondon said. “Happy Trails,” the show’s theme song, was sung by the couple and has been covered by numerous artists, most memorably by Van Halen in the early 1980s.
NJ.com food writer Jeremy Schneider in 2021 ranked it 13th on his list of 15 fast-food chicken sandwiches available in New Jersey.The “Double R Bar Burger” is a quarter-pounder served on a buttery Kaiser roll with a slice of American cheese and topped with sliced and seared Smithfield ham.
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