With $1 trillion in government infrastructure spending coming down the pipeline, and women at record low levels of unemployment, Locusview (Americas) cofounder and CEO Alicia Farag believes it is time to seize the opportunity. She offers tips for women looking to get into infrastructure businesses.
Here, Farag shares her tips for how women can get ahead in the construction industry, especially as leaders of infrastructure businesses.Being a woman in a male-dominated industry comes with challenges, of course. But it also comes with the opportunity to stand out. Women should leverage our under-representation by, for example, taking advantage of more speaking opportunities and attention from the media.Women have an opportunity to bring with them technologies from other industries.
Take the time and put in the effort into writing down your ideas in long-form, forcing yourself to fully articulate the problems and potential solutions. This requires a truer clarity than bullet points. Conversely, drawing is a free form way of expressing your thoughts that allows you to see relationships between things without the confining structure of the written form. Some of my most important insights came about through a combination of long-form writing and drawing.
Today, Farag is responsible for the company’s operations in the US. Her passion continues to be strategy and product design. She explains, “There is nothing quite as exciting as having that breakthrough insight after weeks or months of studying a product problem.” To people looking to tap into their life purpose, Farag offers this advice. First, understand yourself, your goals and motivations. Examine your passions and what brings you joy. Second, embark on new adventures sooner rather than later. “The earlier you are in your career, the easier it is to recover from mistakes. Losing your life savings at the age of 24 is a lot easier than losing all of the money you saved for your three kids' college educations,” she says. Finally, find a mentor.
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