As the old cliche goes, it is that difficult second album 💿 The MiamiGP may have delivered what it promised, but did it succeed enough to establish itself as a mainstay on the F1 calendar? 🤔 Full story ⬇️
The biggest challenge for any new Formula 1 promoter is always its second race. A brand-new event on the calendar always attracts a huge buzz and fans can be in a rush to get hold of tickets for the latest grand prix on the schedule.
There is also the underlying impact that with two other US races on the F1 calendar, there was a big battle for identity. And with Austin well established, and Las Vegas being promoted by F1 with a deal that potentially runs until 2032, it is Miami that faces the toughest challenge. "We've added some campus passes this last week or so. Last year, we had 85,000 tickets sold and today we probably could have sold 150,000 based on the demand and the room we have here. But I want everyone to have a great experience.
The ramping up of efforts on this front was the biggest transformation over the inaugural event, when there were big problems with the quality of both the service and food on offer. One of the hardest things to gauge was the appearance of empty grandstands, especially during practice, whenever the TV cameras would show overhead views or wide shots of the racetrack.
The driver intros by LL Cool J were elevated to another level with a full-blown orchestra conducted by Will.i.am and included the Miami Dolphin cheerleaders - even if that moment was not to everyone’s taste., but for the American audience it was entertaining.“I think you need the entertainment factor,” he said.
“The teams have to understand how sports entertainment works here. It’s very, very different to Europe.
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