Here's WarnerMedia's plan to bring more value to advertisers through better data WarnerMediaGrp ad
On October 25, 2011 Netflix reported that it had shed 800,000 subscribers, the first time in its history that number had decreased.
“For the last 50 years, television has been bought and sold in a single way,” laments Dan Reiss, EVP of Turner Ignite. The ultimate goal: Combine the reach of TV with the precision targeting and personalized creative of digital. At the 2019 Upfronts, Donna Speciale took the stage to articulate the distinct advantage advertisers have by partnering with WarnerMedia’s unified sales organization.
There’s plenty of nuance in the effort to measure the short-term impact of what has traditionally been used as a mass awareness marketing vehicle. The goal isn’t to replicate digital advertising on TV, he says. It’s to optimize TV’s place in the ecosystem and use new data sets and measuring tools to unearth its true potential. WarnerMedia sees itself as uniquely suited for this exercise. Between AT&T’s data pool and cross-channel distribution points ranging from TBS to HBO Now to CNN.
For example, one of the Lab’s launch partners is the NBA, which will look to explore possibilities like utilizing AT&T’s IoT infrastructure and smart stadiums, airports, and cities to reimagine the fan experiences and create an immersive game experience beyond the court.WarnerMedia has embraced a distributed model from the start, engaging with fans on social media and launching platform-first brands like Great Big Story.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
‘Final Fantasy’ Live-Action TV Adaptation In Works By Sony TV & HivemindThe blockbuster Final Fantasy video game series is heading to television. Sony Pictures TV and Hivemind, the production company behind Amazon’s The Expanse and Netflix’s upcoming adaptation of The …
Read more »
Viacom Adds Pluto TV Drama, Food, and Movies to Channel 5’s On-Demand ServiceViacom is adding a trio of channels from its recently-acquired Pluto TV to My5, the on-demand service of Channel 5, the U.K. free-to-air broadcaster it also owns. Ad-supported OTT service Pluto TV …
Read more »
British TV Classic 'All Creatures Great and Small' to Get PBS, Channel 5 RebootThe original drama, based on a much-loved collection of books, told the story of a rural British vet.
Read more »
11 Women With Stressful Jobs on the Reality TV Shows That Help Them Unwind'Everything about that show simultaneously makes me forget all of my problems and makes me want to fix them.'
Read more »
TV Ratings: First Democratic Debate Falls Short of 2016 Openers, Still StrongPreliminary numbers from NBC's telecast should put it well ahead of kickoff debates from 2012 and 2008.
Read more »