Volkswagen's CARIAD software division never fully overcame its longtime troubles. Now, it turns to American EV startup Rivian for help.
'CARIAD' has six letters, but in the auto industry, it's become kind of a four-letter word. The Volkswagen Group's in-house software division has dealt with countless delays, layoffs, reorganizations and other setbacks since its founding in 2020. Its very name has become a kind of shorthand for the entire industry's difficulties with, well, making anything that doesn't revolve around an engine and a transmission.
I think it's important to note that a Rivian partnership won't reverse VW's misfortunes overnight. Indeed, this partnership is going to take years to bear fruit. Likely, VW will find some way to buy time with more conventional products—hence the debuts of the updated Jetta and Golf R this week—and whatever EV rollouts it was already confident about until the electric race really heats up toward the end of this decade.
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