How virtual clothes could help solve fashion's waste problem | CNN Business

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How virtual clothes could help solve fashion's waste problem | CNN Business
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How virtual clothes could help solve fashion’s waste problem

Fashion’s ephemeral nature might seem an odd bedfellow for the blockchain, an online ledger that’s designed to be permanent. But the industry is finding ways to harness it and other digital tools to reduce waste and push fashion into the future.

The transparency of blockchain technology means the new owner can be assured of its authenticity and the item’s creator can follow its aftersales journey. “If you don’t digitize the product itself, you cannot have any data to measure, and you don’t know what’s the impact of the fashion,” Albrighi tells CNN Business. Cutting waste The textile and fashion industry creates roughly 92 million tons of waste annually, and digital fashion could have a role in reducing that figure.

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