How Vintage Cartier Watches Became Catnip for Collectors

Craft + Tailored spills the secrets behind Cartier's allure. ⌚

You might ask “What’s changed here? How has Cartier become the toast of the horological world seemingly overnight?” Cartier’s recent rise in popularity has actually been a long time coming. Cartier has never been regarded as a watchmaker in the same category as brands like Patek Philippe and Vacheron Constantin.

Nothing looks quite like an iconic Cartier design, and as aesthetics and design fundamentals have taken on a greater focus in watch collecting and the clubhouse collectors have started moving away from fawning over complicated movements, so has the overall interest in Cartier’s pieces. That shift in appreciation for design-as-a-craft is a significant factor in Cartier’s resurgence in my opinion., Santos-Dumont, and Panthère, are now being appreciated by a wider audience.

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