And why Selena Gomez changed everything.
Author:Ana ColónUpdated:Jan 6, 2020Original:Jan 6, 2020In our long-running series "How I'm Making It," we talk to people making a living in the fashion and beauty industries about how they broke in and found success.
"The biggest challenge that I think all brands are facing is that it's a really tough market. And we're going into an election year — I don't think people are thinking about clothes," he says. "It's about how I navigate that cleverly so I can grow, maintain a good balance sheet and cash flow so I can pay my team and pay myself something. And also be excited by what I do creatively, because if I'm not excited, no one's going to be excited about it.
I remember my job was to lint-brush the girls' shoes. Gisele and Alek Wek were in the show. I was like, 'Oh my God, this is what I want to do.' That led me to becoming an official intern and that internship led to me becoming a design assistant. I was still at FIT — I was working for him during the day and going to FIT at night and on the weekends. I graduated on time in 2000. I also went out a lot. So I really didn't sleep. It was great.
I call it my finishing school because it introduced me to all types of clothing construction, from different denim weights at the Gap to the interior construction of a Versace gown. If I went and worked at another place in New York, I would have never experienced and touched and felt those things. It also taught me about the production and the marketing of a show. It introduced me to editors all over the world, to models and model agents, to hair and makeup people backstage.
When I came back, I had three sweaters. I didn't want to do any presentations or fashion shows — which now, four years into the new iteration, I'm doing again, but it's still in my way— so we launched it with a street poster campaign and a super fun video for social media. We launched at The Line and they had the exclusive for a year, which gave me time to test the market, the quality and the price. We slowly started launching into wholesale and e-commerce.
In sort of broad terms I can talk about it — that's really a consultancy that came about through one of my bosses at KCD who used to be at H&M. They were going to do the Met and they needed some help. I loved doing it and it led to, this year, dressing my first person under my brand: Dominique Jackson. I had no qualms about doing it. I wasn't really nervous, even though it was my first year, because I'd done it before.
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