Promoted | How VC technology assists South African brands enhance customer experience
constantly changing, which places a great deal of pressure on brands and forces them to adapt traditional customer engagement methods to keep up with demands., technology and innovation across the banking sector had already increased customer expectations of more personalised offerings and services. The pandemic then drove these financial institutions and their customers to increasingly rely on digital tools to replace in-branch and call centre interactions.
However, more companies now realise that they can use technology to create phenomenal customer experiences, ultimately benefiting their brand. For example, the PwC report showed that just over 80% of top-performing companies surveyed say they’re paying close attention to enhancing the human experience by using technology and digital channels.
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