Gillette is marketing a “Venus” razor that is used for “pubic hair and skin” and priced for more money than traditional razors.
Consumer goods manufacturers are slapping exorbitant prices on oddball personal care products such as total body deodorant and razors to remove pubic hair — a new, unwelcome trend in retail known as “upflation.”, “upflation” describes how shoppers. are being charged for everyday products that are being marketed for uses that are beyond their initial scope.
Manscaped has been marketing special grooming equipment for men, including personal groin trimmers that it has compared to toothbrushes — noting that “everyone needs it, no one wants to share it.”Experts interviewed by Bloomberg News say only the first half of that marketing pitch is true. According to Bloomberg News, P&G posted higher than expected sales in its grooming division — a trend that the company partly attributes to the popularity of its total body shaving and hair removal products aimed at intimate areas.Whole body deodorants are part of a trend in retail known as “upflation” — where companies are charging more money for goods that are being marketed for uses that are beyond their original scope.The company declined to provide exact figures to Bloomberg News.
According to the most recent consumer price index report, the price of personal care products rose 1.3% in May year-over-year but fell 0.3% compared to April.
Inflation Personal Care Products Procter & Gamble Unilever
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