See what ultabeauty's Dave Kimbell said when he was in conversation with L'Oréal's Carol Hamilton at the WWD Beauty CEO Summit.
, but we also wanted to understand their behaviors to dive in deeper,” he continued. “We had the opportunity to really understand consumer beauty enthusiast purchase behavior better than anybody. So we moved down that path and one of the biggest things we did was get our teams excited about it in our stores to understand the importance to see the value that it added.”
“It’s been a great journey, but like I said, we’re not done and we’re going continue to invest,” added Kimbell.for really understanding the consumer as a person, not as data only, to which his answer was his army of store associates. There’s also a Beauty Board made up of 10,000 beauty enthusiasts that Ulta reaches out to almost every week asking questions, to understand not just what’s going on with beauty, but what’s going on in their lives.
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