The co-founders of Fur, a pubic hair and skin care company, share what's helped them master an untapped, taboo market.
From haircare products formulated for specific textures to complex multi-step skin care regimes, the market for beauty items continues to grow to accommodate consumers’ diverse needs. But for a long time, there was a corner of the market that no one was targeting—pubic care products. It’s not surprising in light of the taboo and stigma that surrounds body hair, even with the rise of the body positivity movement.
The idea for Fur came to cofounder Laura Schubert in 2014 after she and her sisters realized that, though most people grow body hair, there was hardly any conversation about how to groom it. Schubert, a Harvard and Columbia business graduate, saw the gap in the market and leapt feet first into creating a product that would fill it.
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