Their story offers a masterclass in identifying trends, understanding algorithms, and building engaged online communities - all started while juggling homework and exams.
In an era where social media influence can make or break brands, Kit Childers and Iyrah Williams have mastered the digital landscape. The young British entrepreneurs, who started posting football memes as teenagers, have built Pubity Group into the world's largest Gen Z focused social publishers, reaching billions of views per month across their network of accounts.
"It just felt like a game," he explains."You can get more and more likes the more you post. At that point, I was probably five to 10,000 followers in, and you sort of became addicted." "We decided to take the leap as soon as we left school at 16," says Childers."Just move sort of two and a half hours away from home and live up in Manchester, working for them."
Their approach centered on building genuine connections with audiences and prioritizing long-term growth over short-term profits."We pride ourselves on delayed gratification," says Williams."If I can grow this audience really quickly... I know I could build something where I'm going to have an audience that's going to last for years."
For Childers, sportswear brand GymShark stands out as a favorite collaborator."Anytime we work with GymShark, we know that it's going to be something that's fun, that is actually going to be insightful for our audience, but also pretty interesting and out of the box," he says.At the heart of Pubity Group's success is a relentless focus on data and community engagement.
As they prepare for this next chapter, the young founders reflect on the unconventional path that led them here. Their advice for aspiring content creators?
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