The coronavirus lockdown led big advertisers to slash their spend, dragging down the cost of airtime
have responded by launching schemes to subsidise smaller advertisers to allow them to make the jump to TV for the first time. Well over 50 have taken advantage of the opportunity, including Naked Bacon, the disinfectant range Zoflora, the dogfood delivery service Butternut Box, the energy drink brand Tenzing and the home language learning company Duolingo.in my inbox I jumped for joy to be honest.
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