How Turner Sports is betting on millennial sports fans warnermediagrp ad
Sports fans can now move from the bar to the casino to watch their favorite games thanks to a new partnership between Turner Sports' Bleacher Report and Caesars Palace in Las Vegas.Turner Sports, a division of Warner Media, is opening a video content production studio at Caesars Palace Race & Sports Book in Las Vegas that will produce content under The Bleacher Report brand.
Visitors to the Caesars Palace Race & Sports Book in Las Vegas may soon be surprised to discover a rather conspicuous new addition among the casino's luxurious big-screen TVs and plush leather chairs. Later this Spring, Turner Sports will open a full-blown video content production studio, broadcasting straight from the casino floor.
"Our new partnership combines Caesars' long storied history of promoting premium sporting events with B/R's unrivaled popularity among younger sports fans," says Lenny Daniels, president of Turner Sports."Both Turner Sports and Caesars have a shared vision to continue innovating in this space, and we're excited to develop new immersive experiences for sports fans.
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