It won’t be easy, but Turkey has an action plan to bring tourism back
Forget the communal dance by the pool or that careless barefoot stroll around the hotel lobby. Gone is that carefree motion of grabbing a roll from an all-you-can-eat buffet. Oh and forget the spas too!
By the end of April, every tourism destination in the world - around 270 in total - has put some sort of travel restriction in place, jeopardising the livelihood of millions of workers,“The cure can become deadlier than the virus itself,” Tom Jenkins, the CEO of the London-based European Tourism Association , toldIt remains difficult to predict what will happen even after a few months as customer demand for travel and leisure has plunged, he said.
The United Kingdom, Italy, Spain and France - all popular tourism destinations - have been hit hard by the coronavirus with each of them recording more 25,000 deaths from the virus. Turkey has managed to keep the fatalities low at 3,520 with aggressive testing and contact tracing. “Tourism defines not just the cities but countries. If you remove tourism from Istanbul a lot of businesses will find their variability jeopardised. Same is true for London or Paris,” says Jenkins of ETOA.
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