As Taylor Swift's Eras Tour comes to Toronto, here's a look at how the Canadian city turned itself into Taylor Town — and is hoping for a big lift.
A newly installed street signboard of ''Taylor Swift Way'' is seen near Roger's Centre in Toronto, Canada, on November 4, 2024.“I opened a bottle of Dom Perignon to celebrate,” Khabouth, the founder/CEO of INK Entertainment, which operates a series of hotels, bars and restaurants and produces live events in the city, says, laughing. “I’ve been around 43 years in this business; I’ve never seen this hype in my life around anything.
And that’s just the opening enchantment that the city would eventually roll out. Since then, the city has announced aoverseen by Toronto Poet Laureate Lillian Allen, while other announcements have included the Toronto’s Version: Taylgate ’24 event, which istied to different songs from Swift’s catalog spread across the city, among many other things. There are Eras-themed city tours, dance parties, drag and trivia nights and-up shops around the city, plus giveaways from a slew of businesses.
“We’ve got so much happening on property,” says Liza McWilliams, director of marketing at the 1 Hotel Toronto, which transformed its Flora lobby lounge into the Folklore Lounge for the next two weeks, complete with a moss-covered piano, tapestries hanging on the wall with lyrics from Swift’salbum and daily acoustic performances open to guests and the public.
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