Kurt 'CyberGuy' Knutsson explains how celebrities are fighting back against unauthorized use of their AI-generated likeness known as deepfakes.
Imagine scrolling through social media only to stumble upon a version of yourself promoting some random brand, or maybe starring in a commercial you've never seen, or perhaps even endorsing a political stance you've never taken. A bizarre reality, right? This eerie scenario isn't far off for Tom Hanks, who recently found his AI-generated twin making a pitch for a dental plan.
TomHanks on IG MORE: IS THIS NEW TECH GOING TO COST YOU YOUR JOB? Hanks sounds the alarm The actor took to Instagram to express his displeasure at his AI twin's unauthorized dental promotion. Hanks clarified to his 9.5 million followers that he had no hand in this dental endorsement. His post, paired with a screenshot of the AI-generated video, had the caption, 'BEWARE!! There's a video out there promoting some dental plan with an AI version of me. I have nothing to do with it.
How celebs are fighting back against unauthorized use of their likeness Gayle King recently posted to social media warning her followers about a weight-loss drug ad that used her likeness yet was not in fact endorsed by her. This growing trend has not gone unnoticed and although Meta has not commented on either case, it did, however, remind users that, 'it is against our policies to run ads that use public figures in a deceptive nature in order to try to scam people out of money.
Deepfake dystopia The digital can of worms doesn't stop at Hollywood. The advent of deepfake technology has set forth a tidal wave of digital dilemmas, with public figures and celebrities caught in the eye of the storm. From politics to revenge pornography, the nefarious use of deepfakes underscores a pressing need for robust legal frameworks.
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